There are eight different types of ad campaigns with Google AdWords: Display, Search, Text, Video, Native Advertising, Shopping, Personalization, and contextual advertising. By simply understanding these terms, it should be easy to understand the differences between each type. Display ads are those that are displayed directly on a web page. Text ads are those that appear as blocks of text on a webpage. Video ads are placed on a video site or within other content.
With the introduction of the google display network or the GDI, marketers can use various types of ad campaigns with Google AdWords. Display campaigns can include text-based, image-based, video-based, and contextual advertising. The display advertising network allows for targeted ads to be shown based on the user’s location and interests. As an example, if someone is in the mood for a new laptop, they would most likely see a text advertisement for a local electronics store. A search campaign for laptop computers would bring them to a search engine-based electronics store. They might also see a banner for movies or music or a widget that allows them to watch video content.
Campaigns With Google Ads
With the addition of display ads in Google AdWords, marketers can create more effective ad copy. Since the display ads are not seen immediately by the end-users, a better click-through rate (CTR) can be attained. Since the advertisements are also targeted based on the keywords that are entered, a higher CTR can be achieved as well.
The use of these types of campaigns is relatively new and there are still many potential uses for this type of campaign. The best way to determine which of these two types of ad campaigns with Google AdWords are best for your website is to closely observe the performance of your existing campaigns. Which one of the two best-performing campaigns are you sticking with? You can gain insight into which types of ad copy and other factors are responsible for the performance of your current campaign without spending any money. This will make it easier to make the determination between types of ad campaigns with Google AdWords.
In terms of performance, the second campaign, text ads,
Perform better than the first. When using text ads to bring traffic to a site, the ads are generally displayed in the search results for the searchers that are most likely to purchase a product or service. A text ad is usually considered a “side” ad compared to the video ads. Although the video ads may rank high in the search results, they typically do not perform as well when compared to text ads.
In order to ensure the success of your online business, it is important to determine which of the two best ways to reach a specific audience is the most effective. To help you make this determination, you should examine the conversion rates for each of the two types of ad formats. This will help you decide which of the two will provide the most benefit to your digital marketing objectives.